What Is the Best Type of Marketing Research? Many market researchers have their

What Is the Best Type of Marketing Research? Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing… Continue reading What Is the Best Type of Marketing Research?
Many market researchers have their

 Terry Downes owns a commercial cleaning company. He has conducted a survey of c

 Terry Downes owns a commercial cleaning company. He has conducted a survey of customers to determine how satisfied they are with the work performed. He devised a 100-point rating scale—with 0 being poor and 100 being excellent service, selected a random sample of 14 customers, and asked them to rate the service. He also recorded… Continue reading  Terry Downes owns a commercial cleaning company. He has conducted a survey of c

In a “perfect world” capital market, how important is a firm’s decision to pay d

In a “perfect world” capital market, how important is a firm’s decision to pay dividends versus repurchase shares? Under what conditions would you have a tax preference for share repurchase rather than dividends? Would managers acting in the interests of long-term shareholders be more likely to repurchase shares if they believed the stock to be… Continue reading In a “perfect world” capital market, how important is a firm’s decision to pay d

  Part 1: Importance of Cash Generating cash is the ultimate responsibility for

  Part 1: Importance of Cash Generating cash is the ultimate responsibility for managers today. Cash and cash flow are considered the “lifeblood” of a business. How important has cash generation been for your current company or a prior employer? How is cash generation different from the concept of profit and loss (P&L) in accounting?… Continue reading  
Part 1: Importance of Cash
Generating cash is the ultimate responsibility for

   Virtual Communication Tool Part 1 (Due 8/31/22) Overview: Increasingly, teams

   Virtual Communication Tool Part 1 (Due 8/31/22) Overview: Increasingly, teams and groups–both in academia and in the workforce–rely on technological resources to connect, communicate, and collaborate with others. In this class, you will have opportunities to actively engage with classmates via Canvas forums. In addition, we can extend our communication options using other resources.… Continue reading   
Virtual Communication Tool Part 1 (Due 8/31/22)
Overview:
Increasingly, teams