Must contain at least three (3) reliable online references.

Every brand finds itself on the receiving end of a negative comment at some point. Smart businesses view these difficult moments as opportunities to turn the situation around and achieve a positive outcome. If you can address the negative post in a way that satisfies the commenter, they may delete the negative comment or even… Continue reading Must contain at least three (3) reliable online references.

Share your business goals and marketing goals with your classmates.

STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what… Continue reading Share your business goals and marketing goals with your classmates.

Based on your research from week 1, explain the sites and social networks your target audience frequents.

Discussion Prompts Where is your target audience active online? Based on your research from Week 1, explain the sites and social networks your target audience frequents. Reflect on the personas you created for target audiences earlier in this course. Explain their mobile usage, either based on actual customer data (if you have access) or general… Continue reading Based on your research from week 1, explain the sites and social networks your target audience frequents.

Must fully answer the prompts provided in the previous section.

Discussion Prompts Where is your target audience active online? Based on your research from Week 1, explain the sites and social networks your target audience frequents. Reflect on the personas you created for target audiences earlier in this course. Explain their mobile usage, either based on actual customer data (if you have access) or general… Continue reading Must fully answer the prompts provided in the previous section.

What personal goals do you have for your marketing career?

STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what… Continue reading What personal goals do you have for your marketing career?

Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

MarketingProfs offers podcast resources for digital marketers! The podcasts range from features to case studies to in-depth interviews and more. The folks interested in the podcasts also range from authors, CMOs, CEOs, bloggers and other marketing professionals from all types of organizations. STEP 1 – Choose an Episode Choose an episode that you feel is… Continue reading Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

This document will not be graded electronically.

Select from one of the topics below and write a 1-2 page paper discussing the subject matter as it relates to digital/online marketing and the impact it might have on your company. No PDF’s please. Please adhere to APA standards. This document will NOT be graded electronically. I am no longer using Turnitin.com. All papers… Continue reading This document will not be graded electronically.

As you know the digital marketing industry is growing and changing everyday.

As you know the digital marketing industry is growing and changing everyday. There is so much to keep track of that it can be overwhelming. That said; I have provided a slide presentation and a few articles to assist you in creating your own Personal Knowledge Management (PKM) system. https://cultivatedmanagement.com/personal-knowledge-management-system/ https://www.linkedin.com/pulse/how-build-personal-knowledge-management-system-pkm-rob-lambert/ Read the following articles… Continue reading As you know the digital marketing industry is growing and changing everyday.

Reflect on your understanding of the concepts presented in class as they relate to the learning objectives for the course.

Mastery Journal and Course Objective Reflection The purposes of this assignment are to: Update an ongoing Mastery Journal to document your progress toward your personal development and leadership (PDL) goals. Reflect on your understanding of the concepts presented in class as they relate to the learning objectives for the course. Archive relevant assignments and other… Continue reading Reflect on your understanding of the concepts presented in class as they relate to the learning objectives for the course.